{"id":206,"date":"2020-03-04T21:47:12","date_gmt":"2020-03-04T21:47:12","guid":{"rendered":"https:\/\/springengage.com\/?p=54"},"modified":"2024-02-17T10:54:55","modified_gmt":"2024-02-17T10:54:55","slug":"instagram-monthly-active-users","status":"publish","type":"post","link":"https:\/\/springengage.com\/instagram-monthly-active-users\/","title":{"rendered":"12 Latest Statistics about Instagram Monthly Active Users in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"206\" class=\"elementor elementor-206\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64df8bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64df8bce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23920d87\" data-id=\"23920d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc1516 elementor-widget elementor-widget-text-editor\" data-id=\"fdc1516\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Back in 2010, two tech fiends, Kevin Systrom and Mike Krieger did some magic \u2013 and a lot of meticulous programming &#8211; and created Instagram. A decade has passed and the social media app has only gotten more popular.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, a lot of people wonder whether a moment is \u201cInstagrammable\u201d or not, and current Instagram statistics prove it! People look for pink walls, murals, beautiful food, and crystal blue water to take shots that will grace their timelines and others.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more:<\/span><\/p><p><span style=\"font-weight: 400;\">The number of <\/span><span style=\"font-weight: 400;\">Instagram monthly active users<\/span><span style=\"font-weight: 400;\"> continues to grow and take more people into its fold with its fun filters and more. From celebrities sharing glimpses of life behind the screen to influencers using it as their platform to make a living, there is a lot for everyone to experience and enjoy. With millions of active users, even advertisers and brands have taken to the platform.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re still not convinced by the success of the application, these statistics may able to convince you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6e034d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6e034d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73c77556\" data-id=\"73c77556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a87f396 elementor-widget elementor-widget-heading\" data-id=\"6a87f396\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fascinating Instagram Statistics (Editor\u2019s Choice)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316fb492 elementor-widget elementor-widget-text-editor\" data-id=\"316fb492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The United States has the <strong>highest number of Instagram monthly active users<\/strong>.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the US, more than <strong>37% of adults<\/strong> have an Instagram account, which comes up to about <strong>120.7 million<\/strong> people.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Out of all popular social media accounts, approximately <strong>35% of teenagers<\/strong> in the US prefer Instagram.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than <strong>79% of brands<\/strong> approaching influencers for influencer campaigns choose Instagram.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currently, consumers have a preference for user-generated content, as its <strong>conversion rate is 4.5% higher<\/strong>.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photos with geo-tags or location tags get<strong> 79% more engagement<\/strong>.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pizza is the most popularly shared food on Instagram.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">However, photos with people\u2019s faces are likely to get <strong>38% more likes<\/strong>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ddd1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ddd1d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c6450e6\" data-id=\"7c6450e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2568b9 elementor-widget elementor-widget-heading\" data-id=\"7b2568b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Instagram Monthly Active Users\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1e765 elementor-widget elementor-widget-text-editor\" data-id=\"28d1e765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">1. There are more than 1 billion Instagram monthly active users!<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Source<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re wondering <\/span><span style=\"font-weight: 400;\">how many monthly active users does Instagram<\/span><span style=\"font-weight: 400;\"> have, the answer may seem huge. However, Instagram shared the whopping one-billion number quite recently. One wonders if this is the number at the beginning of 2020. Where will it go from here?<\/span><\/p><h4><span style=\"font-weight: 400;\">2. There are more than 500 million daily users around the world.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Instagram Internal Data<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram usage statistics, according to Instagram\u2019s internal data, show over half a billion users taking to the platform on a daily basis.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">3. More than 100 million photos and videos are uploaded and shared on the platform.\u00a0<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Instagram Internal Data<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s a lot of selfies and pizza photos! But if you keep in mind the number of Instagram daily active users, this shouldn\u2019t come as much of a surprise.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">4. Instagram is more popular with women.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>We are Social<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram gender statistics don\u2019t come as a shock. Currently, out of the million users, 52% are female while 42% are male. The remaining 6% accounts for people who may identify otherwise.<\/span><\/p><p><span style=\"font-weight: 400;\">The country with the highest number of female users is Laos, while Afghanistan has the highest percentage of male Instagram users.<\/span><\/p><h4><span style=\"font-weight: 400;\">5. Americans love Instagram.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>PEW Research<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">The report published by PEW Research showed that more than 63% of Americans use Instagram daily. This includes adults, teenagers, and even younger preteens.<\/span><\/p><p><span style=\"font-weight: 400;\">The survey also showed that in the US, 46% of urban residents, 34% of suburban responders, and 21% of rural responders used Instagram.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b39ec68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b39ec68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4215d0a4\" data-id=\"4215d0a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480734fc elementor-widget elementor-widget-heading\" data-id=\"480734fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">General Instagram Statistics\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2706f863 elementor-widget elementor-widget-text-editor\" data-id=\"2706f863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;\">6. Portuguese football player Cristiano Ronaldo has the most followers.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Hootsuite<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">At the time of writing, Instagram follower statistics show that the following are the current top ten Instagram accounts.:<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram\u2019s own account with 331 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cristiano Ronaldo \u2013 201 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Arian Grande \u2013 173 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dwayne \u201cthe Rock\u201d Johnson \u2013 170 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selena Gomez \u2013 167 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kylie Jenner \u2013 161 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kim Kardashian \u2013 159 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leo Messi \u2013 142 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beyonce \u2013 140 million followers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Neymar Jr. \u2013 133 million followers<\/span><\/li><\/ol><\/li><\/ol><h4><span style=\"font-weight: 400;\">7. 89% of Instagram users are located outside of the US.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Statista<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">As we have already mentioned a couple of times, the United States is the leader when it comes to Instagram monthly active users. Here are the top 10 following the US:<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">India<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brazil<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indonesia<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Russia<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Turkey<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Japan<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UK<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mexico<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Germany<\/span><\/li><\/ol><\/li><\/ol><h4><span style=\"font-weight: 400;\">8. Instagram will earn an upwards of $12.32 billion in ad revenue by the end of 2020.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>EMarketer<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram growth statistics suggest that Instagram will grow even more. Considering that the number was just $9.08 billion in 2019, the jump is quite significant.<\/span><\/p><h4><span style=\"font-weight: 400;\">9. More than 200 million Instagram users visit at least one business page on the platform once a day.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Instagram Business Survey<\/em>)<\/span><\/p><h5><span style=\"font-weight: 400;\">How many businesses are using Instagram actively?<\/span><\/h5><p><span style=\"font-weight: 400;\">Out of the one billion accounts currently active on the network, around 25 million are business accounts. These include luxury brands, FMCG companies, and even small entrepreneurs serving their local consumer market.<\/span><\/p><p><span style=\"font-weight: 400;\">The report also says that 60% of users agree that they find new products on the platform.<\/span><\/p><p><span style=\"font-weight: 400;\">As for Instagram advertising statistics, there are more than 2 million active users.<\/span><\/p><h4><span style=\"font-weight: 400;\">10. 69% of marketers in the US will spend more on influencer campaigns via Instagram.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>EMarketer<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">Considering the fact that millions of people turn to Instagram for their shopping enthusiasm, Instagram growth statistics also suggest that by the end of the year 2020, around 75.3% of businesses in the United States will be on Instagram.<\/span><\/p><h4><span style=\"font-weight: 400;\">11. 500 million users post Stories.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Instagram Internal Data<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">After Snapchat, Instagram stories became a huge hit among social media users. When it comes to Instagram Stories daily active users, the number sums up close to an incredible half a billion users. It\u2019s hard to tell how many Instagram Stories are created daily, as they disappear within 24 hours.<\/span><\/p><h4><span style=\"font-weight: 400;\">12. 55.4% of influencers (both macro and micro) use Stories for ad campaigns and sharing sponsored content.<\/span><\/h4><p><span style=\"font-weight: 400;\">(<em>Instagram Internal Data<\/em>)<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses on Instagram also use stories. In fact, if the numbers are tallied up, one out of three Stories viewed by users is from Instagram.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5925fce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5925fce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1375ba1b\" data-id=\"1375ba1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37cd30a9 elementor-widget elementor-widget-heading\" data-id=\"37cd30a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wrap up\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3636cd elementor-widget elementor-widget-text-editor\" data-id=\"2f3636cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Based on the latest trends and the growing number of Instagram monthly active users, the network is set to keep growing by leaps and bounds. Businesses see the opportunity it presents, especially for targeting Millennials and Gen Z\u2019ers.<\/span><\/p><p><span style=\"font-weight: 400;\">Bottom line:<\/span><\/p><p><span style=\"font-weight: 400;\">The rise and rise of Instagram proves that it deserves attention from marketers. If you haven\u2019t yet included it into your digital marketing strategy yet, these stunning stats and facts will help you get the most visibility online.<\/span><\/p><p><span style=\"font-weight: 400;\">Sources:<\/span><\/p><ul><li style=\"font-weight: 400;\"><a href=\"https:\/\/business.instagram.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram Business<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram Business Stats<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/embedsocial.com\/blog\/instagram-stories-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Embed Social<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hootsuite.com\/instagram-demographics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/250172\/social-network-usage-of-us-teens-and-young-adults\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statistica<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.pewresearch.org\/internet\/2018\/05\/31\/teens-social-media-technology-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PEW Research<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/wearesocial.com\/blog\/2019\/10\/the-global-state-of-digital-in-october-2019\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">We Are Social<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Omnicore Agency<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Back in 2010, two tech fiends, Kevin Systrom and Mike Krieger did some magic \u2013 and a lot of meticulous programming &#8211; and created Instagram. A decade has passed and the social media app has only gotten more popular. Today, a lot of people wonder whether a moment is \u201cInstagrammable\u201d or not, and current Instagram<\/p>\n","protected":false},"author":2,"featured_media":490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"_links":{"self":[{"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/posts\/206"}],"collection":[{"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":5,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":2923,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/posts\/206\/revisions\/2923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/media\/490"}],"wp:attachment":[{"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springengage.com\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}