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Marketing Jobs UK

Are you thinking of starting a career or switching one and joining the world of the marketing industry?

Well, join the rest of us and be a part of the £1.3 trillion global marketing industry today!

What’s the secret of the market’s growth?

Here’s just a pinch of the appealing advantages marketing jobs in the UK have in store for you:

  • The array of different career paths
  • Skills are highly transferable across positions
  • Constant development and usage of internet technologies
  • Great deal of promotions and growth opportunities
  • Growing income opportunities

To find the right path for you as a marketer, you will need a broad understanding of the vast number of marketing jobs available and some guidance on what type of skills to focus on.

Wondering where to begin? Look no further.

On this page, we’ll answer various questions about marketing roles on the market today while focusing on:

  • What is the core description and responsibilities of the job?
  • What are the key professional requirements?
  • What are the ideal skills which will give you a boost?

To help you on your journey of understanding the different marketing roles, we’ve created a helpful table that covers most of the marketing jobs in 2020, including salary ranges, key responsibilities and also future opportunities.

Jobs Key Responsibilities Average Annual Salary Future Opportunities
Marketing Manager
  • Work with project managers to implement new marketing programs
  • Analyzing existing marketing programs to plan future strategies
  • Creating, recommend and implement different marketing programs and campaigns
  • Assist in market research studies
£50,129 Marketing Management, Strategic Marketing, Marketing Communications, Email Marketing, Project Manager, Senior Marketing Manager
Product Marketing Manager
  • Become familiar with the company’s products to construct a marketing strategy
  • Manage press releases and public exposure of the product
  • Work on local, regional, national or international levels to promote products and services
  • Develop unique and creative approaches to marketing a product or service
£68,688 Marketing Manager, Strategic Marketing, Product Designer, Marketing Director, Operations Manager, Project Manager, Senior Marketing Manager
VP of Marketing
  • Determine strategies to improve or maintain current market-shares for goods and services
  • Manage a dedicated research department for researching and providing analytical data on current marketing effectiveness
  • Making executive board decisions and reporting to chief executives and chief operating officer
  • Setting departmental and team budgets
  • Driving future product and service ideas by using market research tools and statistics
£112,884 Marketing Director, Marketing Coordinator, Marketing Manager, Project Manager, Operations Manager
Marketing Communications
  • Oversee marketing for business and brands with a focus on awareness
  • Maintaining and growing a good customer base
  • Focusing on customer retention and satisfaction strategies
  • Implementing marketing strategies and advertising to grow an audience
£45,151 Marketing Manager, Marketing Executive, Marketing Assistant, Project Manager, Operations Manager, Senior Marketing Manager
Marketing Coordinator
  • Assist in creating materials used for correspondence, proposals, presentations and reports
  • Supporting marketing operations such as media campaigns, promotions and related projects
  • Arranging and coordinating special events
£33,971 Administrative Assistant, Operations Manager, Project Manager, Marketing Manager, Sales Associate, Senior Marketing Manager
Business Relationship Manager
  • Serves as a link between information technology and business sectors of the company
  • Assisting in helping understand customer needs
  • Developing plans to address customer concerns
  • Inform product and engineering teams of product or service requirements
£66,301 Project Manager, Operations Manager, Executive Director, Customer Service Representative, Office Manager
Creative and Content Marketing Manager
  • Creating and overseeing content strategies
  • Implementing comprehensive content-delivery plans with print, video, audio and other forms of media
  • Work on websites, blog posts, outlets, social media, printed media
  • Oversee content contributors such as consultants, writers, designers and other related staff
  • Track metrics and indicators for data-driven decisions making
£51,506 Marketing Manager, Marketing Director, Marketing Coordinator, Graphic Designer, Operations Manager, Digital Marketing Manager, Senior Marketing Manager
SEO Specialist
  • Design and implement SEO strategies with specific goals in mind
  • Analyze existing SEO campaigns and communicate results to senior positions
  • Creating and organising web content and designs for online campaigns
  • Ensuring the company appears high in search engine results
£45,157 Digital Marketing Manager, Senior Marketing Manager, Web Developer, Marketing Specialist, Data Analyst
Marketing Analyst
  • Helps a company gain more insight into its products from a marketing point of view
  • Collaborate with other departments to prepare and present findings
  • Developing metrics and strategies to test and enhance marketing performance
  • Identifying new trends and opportunities for marketing growth
£42,608 Data Analyst, Financial Analyst, Marketing Coordinator, Marketing Director, Executive Assistant
Social Media Marketer
  • Manage a company’s online presence via platforms such as LinkedIn, Twitter, Facebook and Instagram
  • Develop and execute corporate social media strategies
  • Identify influencer opportunities and engaging with online audiences
  • Create opportunities for the business to engage with users on social media
£39,777 Marketing Coordinator, Senior Marketing Manager, Marketing Specialist, Customer Service Representative, Marketing Director
Marketing Campaign Manager
  • Responsible for the online portrayal of business presence
  • Utilize excellent communication skills to engage with clients and audiences
  • Manage social media presences on platforms such as LinkedIn, Twitter, Facebook and Instagram
  • Evaluating online marketing initiatives and implementation of fresh strategies and techniques
£48,792 Project Manager, Senior Marketing Manager, Operations Manager, Marketing Specialist, Marketing Director
Sports Marketing Coordinator
  • Building and planning advertising campaigns for sports-related shows, tours and festivals
  • Monitor current sports marketing trends and analyzing the viability of new marketing strategies
  • Developing and managing social media accounts on various platforms
  • Monitoring budget and accounting for marketing purposes
£33,963 Marketing Director, Social Media Marketer, Marketing Analyst, SEO Specialist, Marketing Specialist, Senior Marketing Manager
Events Manager
  • Providing logistical and administrative support for events
  • Includes site surveying, cash flow management, scheduling, security, crowd management
  • Supervising production of advertising materials
  • Assessing event goals and organizing meetings in preparation for the event
£40,635 Operations Manager, Project Manager, Customer Service Representative, Marketing Manager, Senior Marketing Manager
Marketing Assistant
  • Works with senior marketing managers and data analysts
  • Performs administrative duties for the marketing department to ensure smooth operation
  • Coordinating existing campaigns across multiple departments
£29,781 Executive Assistant, Marketing Manager, Customer Service Representative, Marketing Coordinator, Marketing Director
Marketing Intern
  • Assist in daily operations of the company
  • Offering assistance with daily administrative tasks
  • Supporting marketing departments
  • Working with local or national marketing strategies
£25,512 Marketing Coordinator, Marketing Manager, Marketing Assistant, Marketing Specialist, Data Analyst, Office Manager

Marketing Manager Jobs

Job Description

Marketing managers will typically work with project managers to develop and implement marketing campaigns. They’ll also be involved in market research duties and will usually create unique marketing strategies to be implemented in the future.

Key Skills and Requirements

  • Marketing Management
  • Strategic Marketing
  • Marketing Communications
  • Project Managemen

Preferred Skills

  • Online Marketing
  • Email Marketing
  • Advertising
  • Event Planning
  • Social Media Marketing

Product Marketing Manager Jobs

Job Description

Product marketing managers tend to focus solely on product and services marketing. Their purpose is to familiarise themselves with what the company offers and then produce local, regional, national or international marketing campaigns to promote those products and services.

Key Skills and Requirements

  • Strategic Marketing
  • Competitive Intelligence
  • Product Marketing
  • Marketing Management
  • Market Analysis

Preferred Skills

  • Product Management
  • Product Development
  • Market Research
  • Marketing Communications
  • Project Management

VP of Marketing Jobs

Job Description

Vice President of Marketing is a high-level role that demands a lot from the candidate. It involves determining strategies to improve and maintain current market shares, setting departmental and team budgets, and also driving future product and service ideas with the help of analytics and large sets of data.

Key Skills and Requirements

  • Product Marketing
  • Digital Marketing
  • Strategic Marketing
  • Lead Generation
  • Branding
  • Leadership

Preferred Skills

  • Online Marketing
  • Marketing Management
  • Marketing Communications
  • Social Media Marketing
  • Strategic Planning
  • Gender Breakdown

Marketing Communications Jobs

Job Description

Marketing communications typically involve overseeing the awareness of a brand. It usually involves focusing on customer retention strategies and assisting with social media duties. This role might also implement marketing strategies that are designed to grow an audience.

Key Skills and Requirements

  • Microsoft Office
  • Strategic Marketing
  • Market Research
  • Marketing Management
  • Marketing Communications

Preferred Skills

  • Media / Public Relations
  • Graphic Design
  • Social Media Marketing
  • Advertising
  • Marketing Administration

Marketing Coordinator Jobs

Job Description

A marketing coordinator role involves creating materials designed for marketing use. They’re also heavily involved in arranging and coordinating special events for a company while also supporting its marketing operations across multiple media campaigns, promotions and similar projects.

Key Skills and Requirements

  • Project Management
  • Strategic Marketing
  • Marketing Communications
  • Email Marketing

Preferred Skills

  • Adobe InDesign
  • Graphic Design
  • Microsoft Office
  • Adobe Photoshop
  • Web Content Management
  • Social Media Marketing

Business Relationship Manager Jobs

Job Description

Business relationship managers serve as a bridge between the information technology departments of a company and the business sectors. They help understand customer needs using sets of data and develop plans to address different customer concerns.

Key Skills and Requirements

  • IT Consulting
  • Business Analysis
  • Project Management
  • Strategic Project Management
  • Business Development

Preferred Skills

  • Financial Analysis
  • Customer Relationship Management (CRM)
  • Account Management
  • Sales

Creative and Content Marketing Manager Jobs

Job Description

A creative role that involves overseeing a variety of different content strategies. It usually involves delivering content through print, video, audio and other forms of media. It can be traditional media or digital-focused media. Will often work with content contributors such as writers, designers and consultants.

Key Skills and Requirements

  • Strategic Marketing
  • Marketing Communications
  • Content Management
  • Blogging
  • Editing
  • Copywriting

Preferred Skills

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Web Content Management

SEO Specialist Jobs

Job Description

A technical role that involves designing and implementing SEO strategies with specific goals in mind. Will also be involved in analyzing existing SEO strategies to determine effectiveness before reworking them and choosing areas to focus on. Ultimately, an SEO specialist will help a website gain traction on websites such as Google which leads to more exposure.

Key Skills and Requirements

  • Search Engine Optimization (SEO)
  • Wordpress
  • Web Analytics
  • Web Marketing
  • HTML
  • Web Content Management
  • Search Engine Marketing (SEM)
  • Social Media Marketing

Preferred Skills

  • Google Analytics
  • Digital Marketing
  • Google Ad Words

Marketing Analyst Jobs

Job Description

Marketing analysts help a company gain more insight into its products and services from the perspective of a customer. They’ll typically collaborate with other departments to prepare and present findings. They’ll also be involved in identifying new trends and opportunities for marketing growth.

Key Skills and Requirements

  • SQL
  • Business Analysis
  • Data Analysis
  • Strategic Marketing
  • Market Analysis
  • Database Management & Reporting

Preferred Skills

  • Customer Relationship Management (CRM)
  • Email Marketing
  • Marketing Communications
  • Google Analytics

Social Media Marketer Jobs

Job Description

Social media marketers focus on growing a company’s presence on platforms such as LinkedIn, Twitter, Facebook and Instagram. Their goal is to develop and execute corporate social media strategies while also identifying opportunities to work with influencers to grow the company’s presence.

Key Skills and Requirements

  • Strategic Marketing
  • Social Media Optimization
  • Content Management
  • Marketing Communications
  • Copywriting

Preferred Skills

  • Online Marketing
  • Web Content Management
  • Email Marketing
  • Adobe Photoshop
  • Graphic Design

Marketing Campaign Manager Jobs

Job Description

Marketing campaign managers are responsible for how a business is portrayed online to its audience. They focus on evaluating current digital and online marketing initiatives to implement fresh new ideas. They also make heavy use of communication skills to engage with clients and audiences.

Key Skills and Requirements

  • Campaign Planning
  • Strategic Marketing
  • Strategic Project Management
  • Marketing Management
  • Marketing Communications
  • Project Management

Preferred Skills

  • Online Marketing
  • Data Analysis
  • Google Ad Words
  • Social Media Marketing
  • Advertising
  • Web Marketing

Sports Marketing Coordinator Jobs

Job Description

Sports marketing coordinators are specialists that combine their sporting knowledge with marketing and planning skills. They focus on building and planning a variety of different advertising campaigns for sports-related shows, but they also have experience with tours and festivals. They’ll also be involved in the financial aspect of marketing, such as monitoring budgets and accounting for marketing purposes.

Key Skills and Requirements

  • Project Management
  • Strategic Marketing
  • Marketing Communications
  • Project Management
  • Contract Negotiation
  • Budget Management
  • Client Interaction
  • Event Planning
  • Organizing

Preferred Skills

  • Email Marketing
  • Graphic Design
  • Microsoft Office
  • Web Content Management
  • Social Media Marketing
  • Sales

Events Manager Jobs

Job Description

An events manager provides logistical and administrative support for a variety of business-related events. This can include public appearances, tradeshows and keynotes. This typically involves site surveying and cash flow management, but might also include security responsibilities and crowd management.

Key Skills and Requirements

  • Budget Management
  • Project Management
  • Contract Negotiation
  • Event Management
  • Logistics
  • Event Planning
  • Organizing

Preferred Skills

  • Customer Relationship Management (CRM)
  • People Management
  • Customer Relations
  • Customer Service

Marketing Assistant Jobs

Job Description

An entry-level role that works closely with senior marketing managers and data analysts. Mainly focuses on performing a range of administrative duties for marketing departments to ensure smooth day-to-day operations, but might also be involved in coordinating marketing campaigns with multiple departments.

Key Skills and Requirements

  • Marketing Communications
  • Customer Relationship Management (CRM)
  • Microsoft Office
  • Event Planning
  • Organizing

Preferred Skills

  • Microsoft Word
  • Graphic Design
  • Social Media Marketing
  • Digital Marketing Assistant

Marketing Intern Jobs

Job Description

Marketing interns will take on a variety of different roles depending on the company they join. It typically involves assisting in daily operations of the company, offering assistance with daily administrative tasks and generally supporting marketing departments.

Key Skills and Requirements

  • Digital Marketing
  • Microsoft Office

Preferred Skills

  • Market Research
  • Data Analysis
  • Strategic Marketing
  • Marketing Communications
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Graphic Design

Freelance Marketing Opportunities

The marketing industry offers numerous and diverse freelance opportunities. Great deal of the roles are now focused on digital marketing instead of traditional marketing, which makes it possible to work entirely remote or visit your workplace in just a couple of days.

Consultancy gets a lot of attention in the freelance marketing world - for advising companies on how to grow social media or engage with customers across social media platforms.

SEO consultancy expertise is also greatly sought-after. A freelance SEO expert will typically be the first call once a company realizes that their website’s SEO needs optimization.

In terms of creative opportunities for freelancers, you’ll find countless businesses and individuals looking for content creators to help them write blogs, edit videos, generation of leads and so much more.

Whatever marketing skills and experience you have, you’ll be surprised by the abundance of job opportunities in the marketing industry.

Marketing Industry Trends

Content Creation

Content creation is huge in the marketing world today. To be more precise, companies and individuals are now seeking high-quality content - whether it’s writing blog posts, sales copies, ads, editing content or producing videos.

Creative opportunities in the industry are booming. Just take a look at these stats on the number of blog posts people publish per day. So polish your skills or learn new ones: writing, graphic design, video production or how to engage people on social media, and chances are you have an entry into the marketing jobs market.

Customer Personalization

Companies are putting a great emphasis on clients’ personalization for retention purposes and attracting new audiences. This results in the need for in-depth technical understanding of how websites and recommendations work.

So consider expanding your technical knowledge of marketing a must to guarantee your skills are up to standard.

Search Engine Snippet

Position zero or the featured snippet is the next big thing when it comes to search engine ranking.

To get your content to show above all of the search results provides more information and exposure than even the first position of a search result. This is often the only search result that viewers will see, so getting to position zero is even more important than anything else in search engine optimization world.

Best Cities for Marketing Jobs in the UK

London

London offers the most job opportunities. But it is a rather cutthroat market, and you’ll need to fight tooth and nail to both find a job and keep it. There are many marketing job opportunities for every skill level, but you’ll be facing fierce competition at every step.

Manchester

Manchester is a great bet for marketing jobs as it’s home to many growing brands in the UK that are quickly approaching an international level. Manchester was ranked as the country’s second-most affordable city, making it a fantastic option for newcomers to the industry.

Bristol

Bristol is an attractive city that is host to some of the country’s most successful marketing agencies. This means it offers countless marketing job opportunities that are geared towards newcomers and mid-career professionals.

Leeds

As one of the largest cities in the UK, Leeds is a great choice for budding marketers to seek a job. It has a diverse industry portfolio which means there are countless opportunities for marketers to join in and start their careers.

Norwich

Norwich is a progressive city that offers countless different marketing jobs. While it’s currently focused on digital marketing as a priority thanks to the countless startups, it’s still a great place for those who have been trained in traditional marketing methods.

Newcastle

Newcastle is quickly becoming the UK’s tech hub for innovation. Thanks to the lower cost of living, job availability and tight communities that are more than willing to share ideas and collaborate, it’s created a thriving environment for marketing jobs.

Tips for Writing the Best Covering Letter for Marketing Manager

When writing a marketing manager covering letter, it’s critical that you show that you understand the importance of a good message. You’re effectively marketing yourself, so here are a few tips to help you do that:

  • Start with a strong hook, making your intent clear and using concise language to encourage them to read on.
  • Build a personal brand narrative, exploring your marketing expertise and the experience you have used to build it up.
  • Show you understand marketing with research looking at how your skills and experience match their needs.
  • When talking about experience and qualifications, keep marketing relevant certifications upfront and offer more space to relevant skills rather than complete work history.

And now, you’re all set to land one of the best marketing jobs the UK has to offer. Happy job hunting!