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25 Astonishing Amazon Revenue Statistics [Updated for 2020]

These days, more people associate the word Amazon with the ecommerce trailblazer and not the blazing rainforest. 

You’d be hard-pressed to find a person who hasn’t heard of Amazon. The ecommerce titan dominates the online shopping arena in most parts of the world and has truly revolutionized the way the world shops. 

But just how big is Amazon? What was Amazon revenue in 2019? How does Amazon make its money and what exactly does it spend it on? 

For the answer to all of those questions and more, keep reading these Amazon revenue statistics we’ve laid out for you.

Fascinating Amazon Revenue Stats (Editor’s Choice)

  • Amazon net revenue was $232.9 billion in 2018…
  • …And $10.1 billion of that was pure profit. 
  • Amazon shipping spendings exceed the GDP of 100 countries
  • North America accounts for 61.2% of the company’s total revenue. 
  • More than 52.8 million US households subscribe to Amazon Prime.
  • Revenue per employee amounts to $2,263,154.
  • In 2018, Amazon spent $4.47 billion on advertising. 
  • Amazon makes $638.1 million per day.

General Amazon Revenue Statistics

Let’s crunch the numbers to find out just how big Amazon is and how the company continues to shatter its own records time after time, quarter after quarter, and year after year.  

1. Amazon revenue stats show the company generated a cool $232.9 billion in 2018. 

(CNN Business)

In 2018, net revenue was $232.9 billion which is tremendous when you consider that in 2017 it was $177.86 billion. Pocket change, eh? 

We know, we know, you’re wondering what was Amazon revenue in 2019. We’re waiting just as patiently as you are for AMZN 2019 earnings to be reported. 

2. Amazon had profits of $10.1 billion during 2018.  

(CNBC)

Amazon annual profit statistics are a thing of beauty. While Amazon 2019 revenue reports have yet to be confirmed, the company absolutely smashed it in 2018 and saw massive profits, up $7.1 billion from 2017’s $3 billion profit.  

3. Amazon International isn’t all it’s cracked up to be and caused the company a $2.1 billion loss in 2018.

(Investopedia)

There is no doubt that Amazon is an absolute powerhouse, but it has yet to dominate the international scene. In fact, in 2018 the company lost $2.1 billion of its $65.9 billion in international sales. While this may sound bad, Amazon’s international sector still accounted for 28.3% of its net sales for 2018.

4. Amazon revenue per employee hit a company high of $2,263,154. 

(CSI Market)

Just in case you aren’t totally sure what this term means, it refers to how efficiently they make use of their employees. 

In other words: 

How much revenue Amazon generates from each of its employees.  

5. Amazon daily revenue amounts to $638.1 million. 

(Jungle Scout)

When you crunch the numbers of the Amazon revenue analysis, it’s easy to do the math. This figure amounts to $26.6 million per hour and $443,112.63 per minute. Wild.   

So just where is all of this money coming from?

Amazon Revenue Demographics

How much of Amazon’s earnings come from international sales? Which countries earn Amazon the most in sales, and the least? 

So many questions! Let’s find out the answers to them. 

6. Amazon can thank the United States for $160.15 billion in net sales. 

(Statista)

Americans are Amazon’s biggest fans. Amazon revenue from the USA accounts for $160.15 billion of the company’s overall revenue generated in 2018.   

7. North America makes up 61.2% of Amazon revenue.

(Nasdaq)

Amazon revenue from North America is said to make up a whopping 61.2% of the company’s overall revenue and generates more than twice the amount that Amazon’s international segment does.  

8. Germany accounts for $19.88 billion of Amazon’s revenue. 

(Econsultancy)

What does Amazon revenue from Europe and Asia look like? 

Here’s the thing:

Germany is the biggest non-American territory, while China wonders why Amazon even exists there when it has Alibaba. In fact, Amazon takes up only 0.6% of China’s ecommerce scene.  

9. Almost 90% of shoppers in the UK use Amazon. 

(The Guardian)

A staggering nine out of ten British shoppers make use of Amazon. And if that fact alone isn’t impressive enough, 15 million people in the UK are signed up to Amazon Prime. These are just the people who have their own subscription. An additional 13% of Brits share Amazon Prime accounts.  

10. Amazon India is worth $16 billion, with 30% of the market share. 

(Forbes)

To counterbalance the bad luck Amazon has had in China, its success in India was an unexpected, yet welcome, surprise. Amazon India currently holds 30% of the market and is worth $16 billion.  

Amazon 2019 Spending Statistics

It’s fair to say that Amazon makes a ton of money. But just how does the company go about spending it? 

If you’re under the impression that Jeff Bezos is living it up on private jets and buying real estate like we buy groceries, you’d be right. 

But that’s what Amazon’s founder spends his money on; the company itself spends its revenue in a very different way.  

11. Amazon spends more on shipping than the GDP of 100 countries in the world. 

(Quartz)

In 2018 alone, Amazon shipping spendings exceeded the $27 billion mark. That’s more than the GDP of 100 countries in the world. The figure has been increasing on a yearly basis. And this won’t change anytime soon, as same-day delivery is part of the company’s long term growth strategy.. 

12. More than $12.7 million is spent on marketing. 

(Amazon)

Amazon marketing spendings for Q3 2019 are eye-watering. The company spent over close to $13 million on marketing. Now, we have to point out that not every penny of that went towards marketing channels, as the figure includes the payroll for marketing team members.  

13. Over $26.1 million gets spent on Technology and Content. 

(Amazon)

It should come as no surprise that Amazon spends massively on the research and development of new & existing products and services. The company has stated that this amount will increase as they add more technology infrastructure and employees. 

14. Amazon advertising spendings in the US alone are $4.47 billion. 

(Statista)

What’s more, this is almost double the amount that the company spent on advertising in 2017, which was $2.4 billion. The company advertises through a variety of channels but places a large focus on television and radio ads.  

15. Cost of sales is one of Amazon’s biggest expenses at upwards of $111.5 million in Q3 2019.

(Amazon)

Cost of sales refers to the price it costs the company to purchase consumer goods, packaging supplies, equipment costs, and more. Amazon dropped over $111.5 million on cost of sales in the third quarter of 2019.  

Top Amazon Revenue Sources

We now know how much money Amazon makes and what the company spends it on. So, all that’s left is to find out where this money comes from in the first place. 

Amazon has its fingers in many pies. 

Let’s find out what they are by taking a look at this Amazon revenue breakdown

16. Retail remains Amazon’s primary source of revenue, generating over $140.2 billion in 2018. 

(Investopedia)

While other Amazon segments are growing at impressive rates, retail remains the company’s number one revenue driver. The revenue for 2018 is comprised of the $123 billion generated by online store sales and the $17.2 billion that physical store sales brought in. 

17. Amazon AWS revenue has grown by $8.2 billion in the last 12 months.   

(Statista)

In 2018, Amazon AWS revenue growth was unprecedented. AWS is one of Amazon’s strongest segments, and the $25.66 billion in net sales speak to this. Further year-on-year growth of 35% is expected. 

18. 68.7 million US households are expected to have Amazon Prime subscriptions by the end of the year. 

(Finances Online)

More than 52.8 million US households subscribe to Amazon Prime already. And Amazon Prime statistics indicate that by the end of 2020, 68.7 million US households will be subscribing to the service. When you consider that a subscription costs $12.99 per month or $119 per year, we’re talking big money here.  

19. At $3.6 billion, Amazon ad revenue is the company’s fastest-growing segment.

(Marketing Land)

Ad revenue increased by 45% in the third quarter of 2019 alone. While today it might not fill the company coffers as much as other segments do, it’s growth is quite remarkable. 

20. Revenue generated by Alexa missed its target by $4.1 million. 

(The Street)

Amazon Alexa revenue stats are in a league of its own, and not in a good way. Revenue generated by Alexa skills was expected to reach $5.5 million in the first half of 2019 but only managed to generate $1.4 million.  

Amazon Growth Trends

The Amazon revenue statistics we’ve shared with you so far show the company has clearly done extremely well for itself. But will it continue to do so? Or is the novelty of online shopping wearing off? 

21. AWS is the fourth most valuable company in the world.

(New York Times)

Valued at $550 billion, AWS has earned its spurs as one of the most valuable companies in the world, alongside names like Microsoft, Apple, and Alphabet. So, Amazon cloud revenue alone could keep the company afloat if one day people decide to shop elsewhere.   

22. Amazon Prime has 156 million subscribers around the world.

(Fortune)

Back in 2018, Jeff Bazos talked numbers for the first time and revealed that Amazon Prime has 100 million subscribers around the world. But experts are confident the number is now closer to 156 million. In US, the Amazon website receives 20.6 million visits per month and continues to grow. 

23. At a 19% jump from last year’s gross merchandise volume figures, Amazon’s growth is slowing down. 

(Bloomberg)

While a 19% GMV growth rate is still impressive, it is clear that the company’s growth rate is slowing down when you consider that 2017’s GMV growth rate was at 24% and 2016’s was at 27%. 

We can’t help but wonder what they’ll do to change this. Or can we?  

24. Amazon is set to enter the $400 billion US pharmacy market   

(USA Today)

With Amazon’s recent acquisition of PillPack, it’s clear that the company is preparing to take over the massively lucrative billion pharmacy market within the US. It will likely achieve this within the next four years. 

25. More than 541,900 people are employed by Amazon…

(Revuefy)

…But almost double that amount in robots are employed! In 2018, Amazon had just under half a million human employees and 1 million robot employees. And even though the Amazon revenue growth rate is slowing down, the company plans to hire more employees – be them human or robot.  

Wrap up

These Amazon revenue statistics are enough to make anyone wish they were Jeff Bezos and came up with the idea themselves.

What did you think of these Amazon stats? We find them nothing short of amazing! Leave us your thoughts in the comments section down below.  

Sources:

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