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12 Latest Statistics about Instagram Monthly Active Users in 2024

Back in 2010, two tech fiends, Kevin Systrom and Mike Krieger did some magic – and a lot of meticulous programming – and created Instagram. A decade has passed and the social media app has only gotten more popular.

Today, a lot of people wonder whether a moment is “Instagrammable” or not, and current Instagram statistics prove it! People look for pink walls, murals, beautiful food, and crystal blue water to take shots that will grace their timelines and others.

What’s more:

The number of Instagram monthly active users continues to grow and take more people into its fold with its fun filters and more. From celebrities sharing glimpses of life behind the screen to influencers using it as their platform to make a living, there is a lot for everyone to experience and enjoy. With millions of active users, even advertisers and brands have taken to the platform.

If you’re still not convinced by the success of the application, these statistics may able to convince you.

Fascinating Instagram Statistics (Editor’s Choice)

  • The United States has the highest number of Instagram monthly active users.
  • In the US, more than 37% of adults have an Instagram account, which comes up to about 120.7 million people.
  • Out of all popular social media accounts, approximately 35% of teenagers in the US prefer Instagram.
  • More than 79% of brands approaching influencers for influencer campaigns choose Instagram.
  • Currently, consumers have a preference for user-generated content, as its conversion rate is 4.5% higher.
  • Photos with geo-tags or location tags get 79% more engagement.
  • Pizza is the most popularly shared food on Instagram.
  • However, photos with people’s faces are likely to get 38% more likes.

Instagram Monthly Active Users

1. There are more than 1 billion Instagram monthly active users!


If you’re wondering how many monthly active users does Instagram have, the answer may seem huge. However, Instagram shared the whopping one-billion number quite recently. One wonders if this is the number at the beginning of 2020. Where will it go from here?

2. There are more than 500 million daily users around the world.

(Instagram Internal Data)

Instagram usage statistics, according to Instagram’s internal data, show over half a billion users taking to the platform on a daily basis. 

3. More than 100 million photos and videos are uploaded and shared on the platform. 

(Instagram Internal Data)

That’s a lot of selfies and pizza photos! But if you keep in mind the number of Instagram daily active users, this shouldn’t come as much of a surprise. 

4. Instagram is more popular with women.

(We are Social)

Instagram gender statistics don’t come as a shock. Currently, out of the million users, 52% are female while 42% are male. The remaining 6% accounts for people who may identify otherwise.

The country with the highest number of female users is Laos, while Afghanistan has the highest percentage of male Instagram users.

5. Americans love Instagram.

(PEW Research)

The report published by PEW Research showed that more than 63% of Americans use Instagram daily. This includes adults, teenagers, and even younger preteens.

The survey also showed that in the US, 46% of urban residents, 34% of suburban responders, and 21% of rural responders used Instagram.

General Instagram Statistics

6. Portuguese football player Cristiano Ronaldo has the most followers.


At the time of writing, Instagram follower statistics show that the following are the current top ten Instagram accounts.:

    1. Instagram’s own account with 331 million followers
    2. Cristiano Ronaldo – 201 million followers
    3. Arian Grande – 173 million followers
    4. Dwayne “the Rock” Johnson – 170 million followers
    5. Selena Gomez – 167 million followers
    6. Kylie Jenner – 161 million followers
    7. Kim Kardashian – 159 million followers
    8. Leo Messi – 142 million followers
    9. Beyonce – 140 million followers
    10. Neymar Jr. – 133 million followers

7. 89% of Instagram users are located outside of the US.


As we have already mentioned a couple of times, the United States is the leader when it comes to Instagram monthly active users. Here are the top 10 following the US:

    1. India
    2. Brazil
    3. Indonesia
    4. Russia
    5. Turkey
    6. Japan
    7. UK
    8. Mexico
    9. Germany

8. Instagram will earn an upwards of $12.32 billion in ad revenue by the end of 2020.


Instagram growth statistics suggest that Instagram will grow even more. Considering that the number was just $9.08 billion in 2019, the jump is quite significant.

9. More than 200 million Instagram users visit at least one business page on the platform once a day.

(Instagram Business Survey)

How many businesses are using Instagram actively?

Out of the one billion accounts currently active on the network, around 25 million are business accounts. These include luxury brands, FMCG companies, and even small entrepreneurs serving their local consumer market.

The report also says that 60% of users agree that they find new products on the platform.

As for Instagram advertising statistics, there are more than 2 million active users.

10. 69% of marketers in the US will spend more on influencer campaigns via Instagram.


Considering the fact that millions of people turn to Instagram for their shopping enthusiasm, Instagram growth statistics also suggest that by the end of the year 2020, around 75.3% of businesses in the United States will be on Instagram.

11. 500 million users post Stories.

(Instagram Internal Data)

After Snapchat, Instagram stories became a huge hit among social media users. When it comes to Instagram Stories daily active users, the number sums up close to an incredible half a billion users. It’s hard to tell how many Instagram Stories are created daily, as they disappear within 24 hours.

12. 55.4% of influencers (both macro and micro) use Stories for ad campaigns and sharing sponsored content.

(Instagram Internal Data)

Businesses on Instagram also use stories. In fact, if the numbers are tallied up, one out of three Stories viewed by users is from Instagram.

Wrap up

Based on the latest trends and the growing number of Instagram monthly active users, the network is set to keep growing by leaps and bounds. Businesses see the opportunity it presents, especially for targeting Millennials and Gen Z’ers.

Bottom line:

The rise and rise of Instagram proves that it deserves attention from marketers. If you haven’t yet included it into your digital marketing strategy yet, these stunning stats and facts will help you get the most visibility online.



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