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27 Stunning Salesforce Statistics You Should Know in 2024

CRM platforms are becoming vital to small and big businesses alike. They make it easier to take care of everything from commerce to marketing in one place. And that’s why businesses love them.

Among the biggest and most successful customer relationship management solutions companies is Salesforce. They offer an integrated platform that helps business users to understand their customers better and achieve more going forward.

To help us understand more about the success of the company and what this means for the wider industry, we’re going to delve into some of the most interesting and pertinent Salesforce statistics.

Stunning Salesforce Company Stats (Editor’s Choice)

  • Salesforce has a 20% share of the overall CRM market.
  • There are 150,000 Salesforce customers.
  • 31% of Salesforce revenue is generated by Service Cloud sales.
  • Most recent figures show Salesforce CRM revenue growing by 23.2% annually.
  • Salesforce has 11.7% of the marketing CRM market share, 7.3% behind Adobe.
  • 58% of Salesforce customers say they have plans to integrate additional Salesforce clouds.
  • Companies that switch to Salesforce CRM see a 25% revenue increase on average.
  • Customer satisfaction rises by 35% after companies switch to Salesforce.

General Salesforce CRM Statistics

1. Salesforce has a 20% share of the overall CRM market.

The CRM market is growing, and Salesforce is one of the factors driving that growth. You can see that by the dominance the company has. The market is relatively diverse, with lots of companies operating within it and competing for customers. Still, Salesforce has one-fifth of the market share, making it the biggest company out there.

2. SAP, Salesforce’s biggest rival, has a market share of 8.3%.

Salesforce’s biggest rival in the market at the moment is SAP. It shows just how dominant Salesforce is that its biggest rival has a market share of just 8.3%, less than half of the market share currently taken up by Salesforce. It means that its dominance looks pretty solid, even though nothing should be taken for granted.

How many users does salesforce have? 

Let’s find out:

3. There are 150,000 Salesforce customers.

This is what makes the company the biggest and most dominant in the industry. Customer growth is steady, and the company expects to pull in more and more paying customers in the years ahead as it implements a robust growth strategy.

4. 31% of Salesforce revenue is generated by Service Cloud sales.

Service Cloud is one of the most important aspects of the Salesforce business model, and this can be seen in the revenue figures released by the company. In total, close to one-third of Salesforce come from Service Cloud sales. As more companies embrace cloud technology, that figure is likely to rise.

5. 72.9% of all CRM spending was on Software as a Service (SaaS).

Businesses are now spending more money on CRMs, and most of this spending is going towards Software as a Service (Saas). This is impacting all businesses in the industry, including Salesforce. Its SaaS products are considered among the best in the industry, which explains the company’s dominance.

6. Salesforce cloud market size stats show Salesforce CRM revenue growing by 23.2% annually.

Salesforce CRM revenue is growing steadily as the company makes its mark on the industry. At the moment, the annual sales figures show that CRM revenue for the company is growing at a whopping 23.2% annually. That’s a steep rise and one that the company will be looking to sustain as it moves forward and offer new products to customers.

7. Salesforce has 11.7% of the marketing CRM market share, 7.3% behind Adobe.

Adobe is still the biggest player in the market when it comes to CRM software that’s specifically focused on marketing. But that gap is closing. At the moment, sales force as a market share of 11.7% in this niche, with Adobe 7.3% ahead of them. Adobe is a huge company with a lot to offer, but Salesforce is clearly looking to catch it.

8. According to Salesforce usage statistics, 58% of Salesforce customers say they have plans to integrate additional Salesforce clouds.

One of the major advantages Salesforce has going for it is the way in which different clouds and services can be integrated seamlessly depending on the needs of the user. A recent survey of customers found that over half of them were making plans to integrate additional Salesforce clouds. That’s very positive news for the company.

9. According to Salesforce ROI stats, companies that switch to Salesforce CRM see a 25% revenue increase on average.

Companies that choose to make the switch from another CRM to Salesforce CRM see an impressive revenue increase. This is something that Salesforce is using to persuade more companies to make the switch over to their services. It’s a huge selling point and something that should scare the competition.

10. Customer satisfaction rises by 35% after companies switch to Salesforce.

Customer satisfaction can also be positively impacted by using Salesforce CRM over some of the alternatives out there. Clearly, there’s remarkable customer satisfaction with Salesforce.

11. 88% of Fortune 100 companies use at least one Salesforce app.

It’s a very big deal the vast majority of Fortune 100 companies now use at least one Salesforce application. It shows that the biggest and most successful players in the business world see Salesforce as the best option for them. That can be used to leverage further interest in the company’s products and boost Salesforce revenue growth.

12. Customer service employees see a 34% rise in productivity when using Salesforce.

Customer service employees tend to become more productive when they use Salesforce products, too. As we’ve already established, customer service and satisfaction matter a lot. Figures suggest a productivity rise of around one-third when clients use the service, which is a pretty big deal. It helps retain customers and achieve more for them.

13. Sales productivity rises by 44% in total after using Salesforce.

The latest analysis shows there’s a massive rise in sales productivity when Salesforce is used. That’s huge, as we all know the importance of sales productivity for just about every kind of business.

14. 71% of Salesforce customers use apps from the AppExchange.

Salesforce customers don’t just use the apps created by Salesforce. They also get access to AppExchange, which is part of the wider ecosystem set up by Salesforce and contributed to by people all over the world. According to the latest Salesforce ecosystem statistics, more than seven in ten Salesforce customers use the AppExchange.

15. The Salesforce Partner Ecosystem makes $5.18 for every $1 made by Salesforce.

The Salesforce Partner Ecosystem is massive and it generates more money than Salesforce products do. For every buck made by Salesforce products, the Salesforce Partner Ecosystemmore makes more than five bucks. That shows just how big and influential this side of the Salesforce business is and why it matters so much.

16. The Salesforce Ecosystem is four times bigger than Salesforce.

The Salesforce Ecosystem is actually much bigger than Salesforce itself, and that’s set to increase. Over the next few years, it’s expected that the overall Salesforce Ecosystem will grow to be five times bigger than Salesforce. It’s a big part of why many companies choose Salesforce over the other options out there.

17. According to Salesforce statistics, Salesforce and its Partner Ecosystem will be responsible for the creation of 3.3 million new jobs by 2022.

Part of what makes Salesforce and its huge Partner Ecosystem so important right now is the rate at which it’s creating new jobs and new opportunities. By 2022, it’s expected that Salesforce alongside its wider ecosystem will be responsible for creating a total of 3.3 million new jobs around the world. That’s quite an astonishing number of jobs created.

18. Salesforce revenue reached $13.28 billion in 2019, Salesforce revenue stats


The revenue stats for Salesforce in 2019 were very impressive indeed. That’s why it’s become the biggest and most dominant company offering CRM products to businesses around the world. Last year was its most successful year on record, and the company is displaying steady and continued growth.

19. Salesforce revenue in 2019 was ten times higher than a decade ago.

One thing we can’t ignore is the massive rate of growth experienced by Salesforce over the last decade. Compared to this time 10 years ago, Salesforce’s revenue numbers are a whopping 10 times higher. The company has grown by leaps and bounds and managed to translate that into very impressive revenue numbers indeed.

20. Over 3000 apps have been deployed on the Salesforce AppExchange.

This should give you a clear picture of how many options and possibilities there are out there for Salesforce customers to take advantage of. There’s an app to meet just about every need out there.

21. Those apps have been downloaded over 5 million times.

Those 3000 apps have been downloaded an incredible five million times, and that number is rising all the time. It proves that the AppExchange offers genuine quality to users and provides businesses with solutions that, in many cases, they simply can’t find anywhere else. As the AppExchange grows, the number of apps and downloads will only increase, too.

22. Salesforce has paid for $128 million worth of grants, Salesforce statistics reveal.

One of the things that make Salesforce stand out is the way in which it uses money to fund educational programs and to offer grants, particularly in the field of computer science. It means that many of the next generation of experts will have their learning funded by the company thanks to its donations.

23. Salesforce uses a 1/1/1 model.

Another part of the Salesforce philanthropic approach is its 1/1/1 model. It means that 1% of its revenue, 1% of its resources and 1% of its employees’ time is dedicated to giving back to the community and other charitable causes. It’s a big step in corporate philanthropy that the company has been taking for a number of years now, which in turn helps boost Salesforce growth trends.

24. Salesforce spent $3 million to reduce the gender pay gap.

Another issue that Salesforce takes seriously is the problem of the gender pay gap. They make sure that men and women are paid equally for the work they do. That’s why the company spent a total of $3 million on closing this gap and remains committed to ensuring equality throughout their business structures going forward.

25. 82% of Salesforce employees feel valued at work.

A survey found that the vast majority of Salesforce employees feel appreciated at work. It’s one of the many signs out there that suggest Salesforce is a great company to work for. And this is something that shouldn’t be overlooked. Lots of people want to use companies that have good reputations and this is one of the ways in which Salesforce has cultivated a great one. And a great reputation has affected positively the Salesforce market cap.

26. $48.2 billion is spent annually on CRM software.

In total, businesses now spend a mind-blowing $48.2 billion a year on CRM software. And that huge sum is only going to increase as more businesses harness the power and see the value of CRMs. There’s still a lot of room for growth in the US and around the world when it comes to the use of CRM software. Salesforce will want to be at the forefront of that.

And finally:

How many employees does salesforce have?

27. Salesforce has 35,000 Employees.

And that’s not all:

As we mentioned above, millions of others have jobs thanks to the wide ecosystem created by Salesforce. The company has increased its workforce by about 10,000 people over the last couple of years and it will likely grow more as the business and the wider CRM market grows too.

And on that note:

Wrap Up

Salesforce statistics are abundantly clear:

The company is a force to be reckoned with in the world of CRM platforms. It’s also a force for good in the business world, as it tries to reduce the gender pay gap, give back to the community, and offer research and study grants to bright young people.

Let’s hope Salesforce keeps up the good work!



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