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23 Interesting Video Conferencing Statistics

With the age of technology upon us, geographical boundaries are less defined. When it comes to business, more and more people are entering the workforce as remote workers. For many tasks where physical presence is not required, video conferencing is now a valuable tool, as the latest video conferencing statistics prove beyond a doubt.

Today, companies – especially large multinationals – have teams dispersed across multiple locations all over the globe. Getting everyone on a flight for a traditional meeting that didn’t require their physical presence is a costly and impractical decision.

The solution:

Conducting a remote meeting through video conferencing software is far more practical and will save the cost of air travel and accommodation.

With a plethora of video conferencing tools available online, this is the best time to get them on board and use the applications to hold remote meetings and host online training sessions.

It gets better:

Video conferencing is also a very reliable option for small digital entrepreneurs and freelancers. They can base their entire work structure on the basis of video conferencing. 

Are you still a little hesitant to make it a part of your business functions? 

Then check out these astonishing stats. 

Fascinating Video Conferencing Statistics (Editor’s Choice)

  • Skype and Zoom and two of the top most used video conferencing apps, with 45% of businesses choose either one.
  • More than 99% of respondents to a survey agree that productivity can be improved with more effective communication and collaboration.
  • The same survey shows that approximately 98% of respondents agreed that video conferencing can improve business relationships.
  • 89% of video conferencing users agree that it reduces the time required to complete a task.
  • 31% of users state that video conferencing allows them to connect with clients, colleagues, partners, etc.
  • The number of remote workers has increased by a whopping 115% in the last ten years.
  • Video conferencing software programs, including Google Hangouts, Zoom, and Cisco Webex are more popular among small businesses and startups.
  • Companies that use Slack for internal communication, including video conferencing, experience the fastest meeting setup times.

General Video Conferencing Statistics

1. What percentage of Americans use video conferences for meetings? – 45%

(Wainhouse Research Survey)

According to a survey of around 250 decision-makers from various industries, 45%  of them use or participate in a meeting where video conferencing is used. 

This sums up the average video conferencing meeting statistics: 

Out of the 220 million meetings held in a year, 99 million use video conferencing in some capacity.

2. More than 58% of businesses around the world utilize video conferencing for their daily operations.

(Frost and Sullivan)

Businesses have been quick to embrace video conferencing as a way to improve efficiency. In fact, 66% of executives see mobile video communication, along with live data sharing, as an important aspect of daily communication.

3. Video conferencing with customers is yet to improve.

 (Frost and Sullivan)

Video communication statistics are low when it comes to customer communication. It turns out that only 38% of companies are currently able to hold video conferences with customers.

4. Cisco, Polycom, and Huawei are the top three video conferencing endpoint vendors.

(MZA Consultants)

A video conferencing endpoint comprises hardware that allows businesses to utilize video conferencing in meeting rooms. Among the many vendors out there, Cisco, Polycom, and Huawei were the leaders in 2017. They share 70% of the market revenue and market volume.

Video Conferencing for Remote Work

Working remotely has been one of the hottest trends over the last couple of years.

Check this out:

5. A total of 16% of US companies are fully remote.

(The US Bureau of Labor Statistics

This is huge! Among millions of global companies, which include both small businesses and corporations, a growing number are fully remote. What’s more, 22.7% of all full-time employed people worked at home at least occasionally.

6. Video conferencing for remote workers is a preferred tool.


More than 47% of US workers prefer video conferencing for meetings when working remotely. This shouldn’t come as a surprise since chatting can be a lot more time-consuming. 

7. More than 87% of people work in companies that have distributed teams.


This video conferencing stat shows that the vast majority of businesses have teams that are distributed domestically and/or internationally. In order to collaborate, these teams often use video conferencing as the most convenient way to keep in touch.

8. The overwhelming majority of employees in the US would prefer working from home.

(Global Workplace Analytics)

Approximately 90% of the US workforce would prefer working from home, at least part-time. Long commute hours, young kids, dependent parents or partners, and other responsibilities often become a bottleneck. This is why these work from home stats are not surprising.

9. People are already working from home.

(US Census)

A US Census report from 2017 stated that more than 5% of the workforce was working from home full-time.  According to a 2018 Owl Labs report, more than 52% of employees in the US work from home at least once a week.

Business Video Conferencing Statistics

10. What percentage of businesses have video conferencing installed? – 35%

(Owl Labs)

Considering that video conferencing usage statistics suggest a 45% usage rate of video conferencing, this number is small. Just over one-third of businesses have video conferencing systems equipped in all meeting rooms.

11. TV and monitors remain the most widely used video conferencing equipment.

(Owl Labs)

More than 72% of businesses using video conferencing equipment have TVs and monitors, while only 19% use tablets.

12. More than 45% of companies base their selection of a video conferencing tool on ease of use.

(Owl Labs)

The selection criterion for choosing the right video conferencing tool is based on how user- friendly it is. So, it makes sense that close to half of all companies base their decision on this. Other top reasons for choosing a video conferencing tool include the following:

  • Standardizing the software – 17%
  • High-quality audio and video quality – 31%
  • Cost-reduction – 7%
  • Simplifying meeting setup – 14%
  • Ease of use for all users – 31%

13. Virtually all remote employees feel connected in team meetings.


9 out of 10 remote employees agree that they feel more connected in meetings when they use video conferencing. This is because it allows them to express and understand both verbal and non-verbal cues.

14. Skype and Zoom are the top most used video conferencing applications.

(Owl Labs)

72% of businesses with fewer than 500 employees choose Zoom. 51% of companies under the Fortune 1000 category and 58% of companies in the Fortune 500 category use the video conferencing software. In contrast, Skype is the preferred choice of 64% of companies with more than 500 employees on the payroll.

15. Poor conference calls result in a loss of time and productivity.


Businesses report that poor conference call practices, which may include both audio and video conferencing, can cost them up to $34 billion. The loss is determined in the form of lost time and productivity.

16. The number one challenge of video conferencing for 27% of users is finding a meeting room with video conferencing equipment.

(Owl Labs)

Video conferencing is a great tool to keep distributed teams, remote workers, and freelancers in the loop and make sure everyone’s working towards the same company goals. 

That said:

It’s still far from perfect, as we can see from these common video conferencing problems. 

  • Starting meetings – 17%.
  • Video and audio quality – 20%.
  • Wasted time on setting up the equipment – 50%.

The Impact of Video Conferencing Statistics

17. Remote workers think there is a video meeting productivity.

(Life Size)

75% of remote workers who utilize video conferencing agree that it helped improve their productivity and overall work-life balance. 

18. 94% of businesses believe video conferencing improves productivity.

(Wainhouse Research)

Clearly, it’s not just the employees who appreciate the benefits of video conferencing. In fact, the overwhelming majority of the businesses using video conferencing experience increased productivity.

Here’s why:

Face-to-face conversation and the ability to visualize verbal and non-verbal communication are two of the main reasons for video meeting productivity

19. Teleworking has improved employee retention.

(Life Size)

More than 70% of employers using video conferencing agree that teleworking improves employee retention, which demonstrates video conferencing effectiveness

20. Video conferencing decreases travel needs and expenses.

(Life Size & PGI)

More than 33% of video conferencing users state that it has decreased their work-related travels. Out of these, 47% have seen some reduction, while 35% of people have reduced work-related travel by half.

As for costs, businesses using video conferencing have seen a 30% reduction in travel costs. This number only dictates monetary savings as time and productivity are also saved.

21. 3 in 10 employees feel more included.

(Life Size)

31% of employees utilizing video conferencing or video communication in some capacity report that video conferencing helps them connect with their clients and colleagues better.

22. 37% of companies use video conferencing to connect with remote participants. 

When it comes to audio conferencing vs. video conferencing statistics, it may come as a bit of a surprise that audio is still more popular. In fact, 65% of companies rely on audio conferencing.

What makes this even more counterintuitive: 

63% of video communication users actually say they miss seeing their colleagues’ faces when they use only audio calls and so feel less connected.

23. Employees prefer video conferencing over text chat apps.

(Owl Labs)

51% of video conferencing users prefer relevant software programs over traditional chat applications for daily in-house activities and internal communication. The interoperability video conferencing offers is one of the main reasons for this preference.

Final Thoughts

Without a doubt, there are still quite a few unresolved video conferencing problems. 

But those are just temporary setbacks.

The thing is:

Modern developments in technology, such as Augmented or Virtual Reality, will make significant changes in video conferencing tools. With a forecast that predicts only further improvements in existing capabilities, the latest video conferencing statistics paint an image of an efficient system that eases remote work and internal communications.

With the right video conferencing endpoint and software, it would take only a click of a button and a few minutes for the team to be connected.

And that’s not all:

Besides aiding effective communications within the team, video conferencing offers users a chance to save travel costs, give employees more flexibility, and add more remote workers to the team across the world.

So, it pays well to invest in it. 



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