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20 Revealing Webinar Statistics You Should Know in 2020

With the online world replacing a lot of personal interaction, webinars have become part of many companies’ communication. Employees from all over the country can sign in by using a special username and partake in meetings and training sessions. 

Not only are webinars a great way of connecting with your employees and trainees, but they can also be used for marketing purposes, webinar statistics reveal. Interactive Q&A’s and informative sessions on relevant topics are a great way to engage with audiences from all across the globe. 

Now:

The great thing about webinars is that they can still be all-inclusive. Even if you aren’t physically in each other’s presence you can share comments, media, visuals, and audio files with all the attendees. 

Let’s see what the latest stats have to say.

Fascinating Webinar Statistics (Editor’s Choice)

  • The online webinars market size is forecast to reach $800 million.
  • 78% of companies rely on video conference calls.
  • The average webinar duration is 60 minutes.
  • 61% of marketers use webinars as a strategic marketing scheme.
  • 29% of webinars are hosted globally by the technology and software industry.
  • The best day to promote webinars is Wednesday
  • 84% of B2B customers watch recordings of the live webinar afterward.
  • In the US, real estate Companies host the most webinars per year.
  • The average webinar registration is between 300 and 500 people.
  • 94% of businesses agree that video meetings improve productivity.

General Webinar Statistics

1. The online webinar market size is forecast to reach $800 million.

(MarketWatch)

In 2015 the Webinar market was valued at a whopping $547 million. It is growing at such a rapid rate, that experts estimate a value of $800 million to be reached by 2023. During 2016-2023 the market will grow at an impressive 7.6% CAGR. 

2. Skype is the largest video calling network.

(LifeSize IgniteVisibility)

Microsoft bought Skype in 2011 for a mind-blowing $8.5 billion. Skype remains a free video calling service that can be used for social or business calls and chats. 

Other popular companies that are designed specifically for hosting business calls and webinars include WebinarJam, Zoom, GoTOWebinar, EverWebinar, Demio, ClickMeeting, LiveStorm, Dacast, and Google Hangouts. 

For a small monthly fee, ranging from $39-$69, you can use any one of the above services to its full extent.  

3. North-America makes up 77% of the webinar market.

(MarketWatch)

What’s more, forecasts for the 2016-2023 period suggest North America will stay the front-runner of webinar users. 

4. 29% of webinars are hosted by the technology and software industry.

(DigitalMarketingCommunity)

Webinar usage statistics prove that tech companies are using webinars more than anyone else. The industry that produces the most webinars annually is technology and software at 29%. The runner-up is financial services at 14%, followed by the educational industry at 11%. 

Other industries that also use webinars are government, healthcare, retail, real estate, manufacturing, consulting, and insurance industries. 

5. 78% of companies rely on video conference calls.

(Lifesize)

Gone are the days when you had to stretch your ears to try and listen to your boss’s voice over a speakerphone. Many companies are now resorting to video conference calls. 

Video conferencing meeting statistics also show that 76% of people who work remotely rely on video calling and webinars for inter-company communication. Statistics show that webinars and video calls help teams be more productive and feel more valued. 

6. 84% of B2B customers watch recordings of the live webinar afterward.

(Medium SmartInsight)

When you compare live webinars vs recorded video it is surprising that the vast majority of B2B customers watch the replays of the live webinars when they have more time. Because it’s impossible to find a time slot that suits every single registrant, it’s important to record your live webinar. 

What’s more:

47% of audiences watch the recording 10 days after the webinar, 24% do so 20 days after the recording, and 10% do so a month after the recording. 

7. Real estate companies host the most webinars per year in the US.

(Assets)

The average webinars hosted by an industry in a year is 23. At the top of the list is the real estate industry, with a company hosting an average of 34 webinars per year. 

Financial services host 33 annually, education host 27, retail, advertising, and PR host 23, and software and technology 21. At the bottom of the list are travel and tourism with 14 and insurance with 8 webinars.

Key takeaway: 

It’s much more important to plan your webinars strategically.

Webinar Benchmarks

8. Webinar attendance rates is at 66%.

(Medium)

Most webinars, especially marketing webinars, have an average of 50 attendees. Sometimes they even have more individuals that register before-hand. The attendee-to-registrant ratio is on average 0.75:1. About two-thirds of registrants actually attend the webinar. 

Which means that either they chickened out at the last minute, or they will watch the live recording when they have more time. 

Keep in mind:

These ratios may differ when it comes to other webinar topics. Webinars with less interesting topics or with less popular time slots will only have an attendance rate of 40%-50%.

This is still a great increase from 2017’s 37% attendance rate and 2018’s 44%.

9. The average webinar duration is 60 minutes.

(DigitalMarketingCommunity)

Let’s face it:

No one likes wasting their time listening to one person speak for hours on end. That is why the 60-minute webinar has been voted as the most popular length for a session. 67% of users voted for it. 

In rare cases, a webinar will reach two hours. But if you want your audience to stay engaged, you should keep your presentation between 30-45 minutes and leave the remainder of the hour for a Q&A session.

10. The average webinar registration is between 300 and 500 registrants.

(ReadyTalk)

A survey conducted by ReadyTalk suggests that 300-500 individuals register for online webinars. An overall average of 260 registrants is estimated for global webinar sign-ups, webinar registration statistics reveal. 

11. 49% of webinar attendees turned into quality leads.

(ReadyTalk)

During marketing webinars, an estimated 34% of hosts use polls and surveys to gather statistics about their attendees. When hosts follow-up on attendees, about half of them turn into qualified leads. So, hosting webinars can generate more clients for your company and service. 

12. The best day of the week to promote webinars is Wednesday. 

(SmartInsight)

For marketers who want to promote their webinars, the best day to get feedback and sign-ups are on Wednesdays. 23% of people who see webinar advertisements register on a Wednesday, 22% on a Tuesday, and 21% on a Monday. The least sign-ups are over weekends with only 2%. 

13. The best day of the week to host a webinar is Thursday.

(SmartInsight)

33% of people are able to attend a webinar that is hosted on a Thursday. Other popular days are Tuesday and Wednesday, with 25-27% people able to attend. The worst day to present a webinar is on a Saturday and Sunday, with only 0.2% of people having time. 

Top Tip: 

If you’re hosting a webinar and want people to attend, don’t do it over the weekends. The best days for webinars are during the mid-week. 

14. 92% of attendees want a Q&A session after the webinar has concluded.

(Medium)

It’s important that you allocate enough time for a Q&A at the end of your webinar session. The overwhelming majority of attendees feel like it’s a vital part of a webinar, either a time to comment, give feedback, or ask some questions. 

Impact of Video Conferencing Statistics

18. 94% of businesses agree that video meetings improve productivity.

(LifeSize)

Having business meetings over a phone can cause a lot of problems. Not only can’t you see people’s body language and facial expressions, but it can become hard to focus on their voice. Video meetings have changed how businesses conduct conference calls. 

98% of businesses have stated that video meetings have improved teamwork and relationship-building between colleagues, management, and other staff.  It is a much more effective way of collaboration and communication.

A staggering 94% of businesses say that the change to video conferencing has increased productivity drastically. 

19. 89% of employees feel more connected using video calling.

(LifeSize)

When employees and managers feel connectivity between each other, the company is much more efficient. 89% of companies who made the switch from conference calling to video conferencing feel more connected. 

20. 76% of remote workers use video conferencing.

(LifeTalk)

Video conferencing for remote workers has become a popular way to stay connected to managers and colleagues. 76% of freelancers, remote workers, and gig economists use video conferencing to share documents, discuss details of projects, and have meetings. 

With the gig economy rising, more than 35% of Americans work as freelancers, work from home stats reveal. So, video conferencing is rising in popularity. From anywhere in the world, remote workers can stay in contact with their employers and keep managers updated.

Conclusion

Looking at the latest webinar statistics, it’s evident that if you haven’t incorporated webinars into your way of communication, you definitely should consider it. It’s a perfect means of doing training for employees from all across the globe, hosting a corporate meeting with managers who don’t have time to travel to one location, and an excellent interactive way of marketing to customers. 

The great thing is: 

You don’t have to run around from site to site. You can connect with anyone from the comfort of your own home or office. 

Sources:

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